GoPlay Cosmetics vs Simplaex

Hyper-personalised makeup, on-demand

GoPlay Cosmetics is a beauty tech startup that offers instant access to hyper-personalized, reusable color cosmetics to makeup users around the world. Our AI-based personalization app acts as your personal stylist that recommends looks and color for your exact skin profile, and our fuss-free DIY products enable you to create any of these looks instantly in a sustainable way. We're making personalized makeup affordable and accessible to all.

Location: Circular Road, Singapore

At Simplaex, we build smarter tools for the programmatic advertising ecosystem.

We believe data is a company’s most valuable asset, and we exist to help that asset grow. Across our suite of platforms and services, we combine human creativity with artificial intelligence to deliver smart insights and powerful activations.