Simply People vs Tidewater.io

A platform for occupational health providers to network, generate new business & upskill their teams

Having spent the past 15 years working in various occupational health roles and businesses, our founder Danny Clarke’s frustrations with the industry peaked and he decided something needed to change.

Industry memberships that deliver very little, misspent marketing efforts, countless days searching for associates and prospecting the ‘wrong’ clients, and thousands spent on poor quality training. Growing a business in this industry is painful!

The solution. We are building it - Simply People.

Location: Liverpool, United Kingdom

Tidewater is the business audience platform for marketers.

Tidewater brings all the data you need together to target your business acquisition campaigns across any channel. While working in Google Marketing we were frustrated by the rudimentary targeting for business marketing and our inability to use it across marketing channels. So, we built a dataset of over 30MM companies in the US with 200+ attributes ranging from employee size to web traffic to let marketers easily define a targeted business audience and deploy it across Facebook, LinkedIn, Yahoo, Google and Direct Mail.