Simply People vs Zera

A platform for occupational health providers to network, generate new business & upskill their teams

Having spent the past 15 years working in various occupational health roles and businesses, our founder Danny Clarke’s frustrations with the industry peaked and he decided something needed to change.

Industry memberships that deliver very little, misspent marketing efforts, countless days searching for associates and prospecting the ‘wrong’ clients, and thousands spent on poor quality training. Growing a business in this industry is painful!

The solution. We are building it - Simply People.

Location: Liverpool, United Kingdom

We help entrepreneurs and startups target perfect audiences

Zera utilises big data, Census data, RP data, DSP and analytics to measure and profile existing traffic to clients and their competitors websites. With this information we can quickly identify if the website is built to appeal to the current audience or if we need to change the audience to suit the website.

Through a series of discovery sessions, plus extensive testing and measurement and then refinement, we are able to create digital personas that we can then target using Google DSP technology for adwords display ads, disrupt competitor efforts and create higher conversion rates from SEO campaigns that are better built to focus on the right audience rather than masses of irelevent visitors.

This can save thousands of dollars in clicks due to mismanaged AdWords expenditure, lower cost per click due to high quality / conversion, save time and increase organic attractive effectiveness profoundly.

Our ideal customer is 25-50 years old, open to technology and aspires to dominate the market. Ideally, new in business so they have drive and passion, but a little more patient than most.

Products we offer are as follows:

Search Engine Optimisation
Search Engine Marketing (PPC, AdWords)
Social Media Marketing
Conversion Rate Optimisation
Brand Development
Brand Awareness
Market Research
Persona Profiling
Web Design
Web Development
eCommerce
Automation and Efficiency Systems
POS Systems and Integration
API Development and Scripts for connecting most software
Mobile App Development and Marketing / Monetisation
Web Hosting
Domain Name Registration
Telecommunications
Infusionsoft CRM Sales and Custom Development
Hubspot Sales and Custom Development
Email Marketing Campaigns and List Building