Nimi vs Something Sweet

Choosing a name for your startup? Test it with actual people in 20+ countries to avoid hurting your brand!

Nimi is an online service for people who are choosing a name for a company, product, or brand. We help them avoid poor name choices than can hurt their business either at home or abroad, by finding how people across 20+ countries react to names.

In today's competitive globalized economy, weak brand names can lead to slow growth, brand damage, and even litigation. Starbucks named its new drink Cascara after a laxative, and Disney’s last movie Moana shares the name with an Italian porn star!

Our crowdsourced analysis of brand names prevents roadblocks like that. We deliver insights about linguistic, emotional, and competitive issues - helping founders succeed by making better, safer decisions about their startup brand identity.

Make their day, every day - Invite friends to share sweet messages with someone special.

A thoughtful text from a friend can make your day. Imagine receiving one each morning for the next 30, 60, or 90 days with reasons why you are loved and important, all written by your friends and family just for you. That’s the feeling we help you give a friend or loved one.