Tracer is a food traceability solution that enables CPGs (consumer packaged goods).
Tracer is a food traceability solution that enables CPGs (consumer packaged goods) and retailers to engage with consumers directly by making digitally enabled and verifiable products. Tracer helps companies achieve complete traceability, instant recalls, and verifiable claims on quality & sustainability. Tracer is also launching its fine-food marketplace with traceability. Optimize operations, storage conditions, and logistics to prevent wastage of high-value food items imported worldwide, reducing negative footprint resulting from wasted and expired products throughout the production to consumption cycle. The Tracer marketplace also ensures authentic and certified food items with traceability from source and condition of storage in transit, to be checked on Blockchain records before purchase.
Location: Sharjah, United Arab Emirates
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