The Book of Joe vs Umbo

Dr. Seuss for Grown-Ups

A coffee mug with a big heart. A world with harsh realities. A monkey with the key to life. 'The Book of Joe' is a hilarious redemption story about Joe, a coffee mug who rebounds from a series of hapless relationships with the help of a monkey named Oscar. Sharing the nostalgia of a children's book, 'The Book of Joe' adds a grown-up twist to a format reminiscent of a time gone by.

The storyline of 'The Book of Joe' is one that everyone can relate to and is centered on everyone’s favorite morning beverage: coffee. It’s a feel-good story with great characters and bold illustrations while also making for a fantastic coffee table book!

Location: Hoboken, United States

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