Aireal vs Victa

Geospatial Hologram Technology

The Internet provides the ability to discover, experience, purchase, and customize content within a computer. But this content doesn't add value to the world around you. Aireal enables people to discover and experience digital content in the real world, purchasing and customizing the content within volumetric blocks tied to physical locations. This digital real estate supports the placement of 2D, 3D, Video and Interactive Content that can be experienced through the use of mobile and wearable technologies. Through the eyes of technology, Aireal allows digital content to coexist with reality.
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Aireal’s proprietary technology offers new and unique ways to interact with the world around you like never before. Content providers have the option to purchase volumetric Airspace anywhere in the world. Airspace is a patented method that defines a series of Cartesian Coordinates (longitude, latitude and altitude) as a volumetric piece of digital real estate that is available to purchase. Within Airspace, 2D, 3D, video and interactive content can be placed for others to experience. Aireal will enable users to experience content that is blended with their real world through the use of mobile and/or wearable technologies.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia