AlleyWatch vs Victa

AlleyWatch is a global media, technology, and branding company with a focus on insights, analysis, resources, and news coverage with an objective point of view

AlleyWatch provides actionable information to its readership, and assists them in strategizing their business objectives.

AlleyWatch serves as a trusted resource and influential voice for millions in the entrepreneurial and venture community, the readership is comprised of venture capitalists, angel investors, entrepreneurs, accelerators, incubators, startup employees, thought leaders, event organizers, corporate executives, academics, city officials, PR/press and tech enthusiasts.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia