Aprenita vs Victa

Growth capital for mobile app developers

Aprenita is the only financing company in the world that is exclusively focused on providing growth capital loans for mobile app businesses.

As entrepreneurs, app developers and investors, our founding team has experienced first-hand
that traditional methods of funding don't work for mobile app developers. So we decided to solve the problem ourselves. The result is an innovative, algorithmic rating system that analyzes app store and analytics data in real-time, enabling us to make instant lending decisions based on the information that truly matters.

Most importantly, we’re challenging the notion as a capital provider, we’re special and should be treated with some unique esteem. Instead, we’re glad to be considered a service provider and have built Aprenita focused on customer experience as our top priority. We like to think of ourselves as Capital-as-a-Service for the mobile ecosystem.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia