Binkt vs Victa

Binkt, reward and deals App, restaurant loyalty programs

Binkt developed a reward and deals App to help restaurants run their own loyalty programs.

Unlike cards based on loyalty programs, Binkt offers its clients a mobile application loyalty program with access to their customer's data, thus allowing for more direct follow-ups. It allows restaurants to retain their existing customers with a loyalty program and gain new ones with deals.

Binkt can be set up in a matter of minutes for any given restaurants, consumers can easily download Binkt from the App Store and Google Play. It is offered in both English and French. Restaurants can reach their customers via push notifications and SMS messages and proximity push notifications. They can also export their customers’ information and use any email marketing solutions. Transactions are recorded on the App with QR codes and/or iBeacons.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia