Exzbit vs Victa

Exzbit incorporates e-commerce into MICE events through the creation of a virtual marketplace.

Trends in the MICE industry show that face-to-face events are being enhanced by virtual elements and ‰hybrid events‰ where there is a mixture of online and offline elements are becoming prevalent. Additionally, virtual events rank as the second most important source of information when business decision makers evaluate technologies or services to purchase, hence the need for digitization.



Exzbit enables the digital transformation of the events industry by incorporating e-commerce into exhibitions, conventions and trade shows. Exzbit allows venue providers and event organisers alike to set up an e-commerce website in just minutes to share information and increase sales volume. Organisers can choose to receive commission from each sale on the online marketplace or set up advertisement space for additional revenue.



Venue providers can go beyond offering just physical space and provide complementary digital space to all their clients‰' events. Event organisers, meanwhile, can incorporate Exzbit into their events and help enable exhibitors and attendees to engage like never before.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia