Intuitive Media vs Victa

Products That Elevate

We are a blog-style website for men that focuses on new products and gadgets that are innovative and well-reviewed. We are picky with the products we curate and write about. We love finding little known products that have the potential to become market leaders. We like to reward companies that create great design and do great engineering.

Our mission is to become the de facto guide for helping guys make the right purchase decisions in everything they buy from electronics to fashion.

We feature rankings of all the best products guys care about from kitchen gadgets to RC drones. We just launched our Deals for Men section that features Apple Deals, Men's Fashion Deals, Daily Tech Deals, Drone Deals and TV Deals.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia