Mailmodo vs Victa

An email marketing solution that lets you create interactive emails.

Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. As all interactions happen inside the email, this eliminates user redirections for a smoother email experience and higher conversions.

Mailmodo's email marketing solution also includes features like
-email automation
-user journey creation
-auto-trigger schedule, and
-API integration within the email content.

Location: San Francisco, United States

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia