Moledro vs Victa

High End Women Clothing Store

‘Moledro’ refers to the feeling of resonant connection with the craftsman who may have lived centuries years ago but can still get inside your head and leave behind morsels of their experience. At studio Moledro, our job is to capture the essence of craftsmanship via our creations.

Location: Delhi, India

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia