Penji vs Victa

Penji is an on demand graphic design service that provides unlimited graphic design to agencies, startups, marketing teams for a flat monthly rate.

Penji is an on demand unlimited design service. We offer unlimited graphic design to businesses, agencies, marketing teams, and startups. All for a flat monthly rate. We design everything - websites, apps, logos, business cards, marketing materials, animations, etc with a 24-48 hour turnaround time. Penji is a valuable resource because it saves time and money for business owners to focus on what matters, and let us focus on design.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia