Purejal vs Victa

Purejal is a social startup with 90K paying customers that strives to provide access to safe drinking water to disadvantaged sections of Indian society

Purejal provides safe drinking water to our communities by setting up water ATMs at central locations that can be accessed round the clock by the local population. Innovative water delivery mechanisms like mobile ATMs take water to places like schools, community fairs that do not need water 24/7. Purejal also operates projects in partnership with local communities by providing technical support and creating sustainable livelihood opportunities.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia