Vibrant vs Victa

Vibrant is a social enterprise selling 100% body-safe sex toys and accessories.

Vibrant has created a new, inclusive way for all people to find sex toys and products that are safe for everybody. In addition to highly trained educators available to provide shopping advice via live chat and video, Vibrant offers comprehensive information about toy safety and general sexual health advice in a welcoming and safe online atmosphere.

Vibrant is a social enterprise and was created to benefit Planned Parenthood of the Rocky Mountains. Proceeds from every purchase made at bevibrant.com go directly to fund the mission of Planned Parenthood.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia