Magic Schaufenster vs Vite

We develop gesture-powered marketing campaigns and sales tools using augmented reality technology.

The Gesture Powered GmbH (Company Name) is a vibrant and innovation driven company has been working to take advantage of the significant market opportunity by building an innovative marketing solution that combines Augmented Reality and Gesture Recognition into a magical, memorable consumer experience which captures attention; presents products and brand in a conceptually new way; and converts passers-by into customers.

Problem
It is becoming increasingly difficult for businesses to find new ways to promote their products and services to consumers. Few major advances in digital promotions have taken place since advent of social media. Digital marketing is mostly online-based, but retailers want the power of digital capabilities in an offline format too.

Consumers now increasingly want to engage more actively with their favorite brands. They are focused on convenience and expect retailers to provide this convenience and seamless shopping experience across all channels or devices i.e. whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks & mortar store (“Omni-Channel”).

There is a significant disconnect between what consumers want from an Omni-channel retailer and the Omni-channel capabilities that retailers are providing today. Though the marketers are seeking an Omni-channel approach to sales but current technologies have limited the extent of their participation. Technologies did not allow for tactile consumer involvement with a brand until recently. The new technologies such as virtual reality / augmented reality allow consumers a total immersion within a promotional environment.

Solution
The Gesture Powered GmbH has developed, under the brand name Magic Schaufenster, an innovative solution for real-time brand promotion by combining the power and flexibility of gesture-based interactivity and augmented reality technology. It is built upon the unique capabilities of Microsoft’s Kinect Motion Tracking Solution.

The solution is designed to turn passive window displays into fully interactive sales solutions. It offers consumers fully immersive involvement with their favorite brands and dramatically influences consumer purchasing habits. The technology further engages consumers to become part of the advertisement themselves by attracting attention of other customers with the use of gesture motioning.

Employee Retention, Engagement and Learning & Development Software

Employee Retention, Engagement, and Learning & Development Software - Vite is an artificial intelligence-based professional development platform that will recommend learning opportunities, measure impact, and receive feedback from employees and employers on a constant basis.

Vite is designed for today’s global workforce. It helps in,

- Employee Learning and Development
- Improve Employee Engagement
- Help in Retention & Happy Work Culture
- Employee 360 Performance Analysis
- Create Productive Environment
- Help to Achieve Company Goals

Now create innovative company culture with more productive and engaged teams. It's time to achieve the goals of your organization.

Vite is a comprehensive platform that guides employees from opportunity discovery to
application and feedback. It will provide various benefits for the users, such as:

Discovery
One platform that combines all professional development opportunities improving search and consolidating information.

Motivation
The platform engages employees with a special focus placed on learning and removing all other planning obstacles.

Impact
Productivity and engagement a re-measured throughout the learning journey, including
learning application.

Practice
The platform engages employees using learning application recommendations.

Personalization
The learning recommendations are entirely aligned with career and company goals.

Feedback
The platform provides and measures feedback at every stage of the learning path leading to an improved dialogue during performance appraisal.

Location: Ontario, Canada