Animated Lure

Animated Lure is a robotic, self-propelling fishing lure that is electronically programmed to swim like a real fish.

Animated Lure is the state of the art robotic fishing lure that actually swims like a real fish. Sure, there are lures that shake and vibrate—but cellphones can do that, too. They’re nothing special. Fishing bait deserves something more sophisticated - something geared specifically towards the art of fishing. With Animated Lure, our aim is to create a truly lifelike fishing lure at an affordable price, enabling us to bring fishing to life.