AdTriba vs ShorterBetterMeetings.com

Simple Cross-Channel Marketing Management

AdTriba is the simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance, without having to resort to antiquated Last-Click and other static attribution models. It tracks all-digital campaign touches, from a holistic and cross-channel perspective. With this tracking data and through advanced machine learning algorithms the actual performance of each channel and campaign is calculated. This data-driven attribution allows for cross-channel optimization of marketing ROI.

Make Meetings Meaningful

Employees in the UK and US state that 60% of time spent in meetings is time wasted, often adding up to 3 to 5 wasted hours per person per week. This is probably the largest single productivity issue in your business or organisation and a $37 billion per annum productivity issue in the US (Source; Harvard Business School).

We have developed a simple and FREE SaaS employee driven engagement solution that will quickly help you to save time in fewer and Shorter Better Meetings. Please see www.ShorterBetterMeetings.com

We allow you to collaborate with colleagues in order to highlight and address the issue of ineffective and time wasting internal meetings. Simply register and invite colleagues to join you in a User Group. Our system then recognises when specific User Group members have attended meetings and members' feedback is aggregated to generate an ongoing picture of Overall Meeting Effectiveness. You will also see the key ongoing Performance Factors that may over time be contributing to ineffective meetings in your User Group e.g. meetings are all too often seen to be too long, the wrong people are in the meetings or the agenda is not adhered to.

Sign-up for FREE and see for yourselves - meeting effectiveness can quickly improve and you will soon be saving time in fewer and Shorter and Better Meetings. These are the four simple steps to ShorterBetterMeetings -

1. Register and created a User Group (from left hand navigation on your Dashboard page). After which;
2. When you schedule an internal meeting simply add spoof attendee” [email protected] and our system will recognise the scheduled meeting time and the identity of all attendees who are registered in your ShorterBetterMeetings internal User Group.
3. After the meeting all registered attendees (members of your User Group) will be prompted to complete a 10 second Post Meeting Survey. Completing 10 surveys per week will take less than 2 minutes/week but could save you 2+ hours per week.
This 10 Second Survey asks 7 very simple questions including How Effective was the Meeting in Achieving its Objectives. It is important to note that individual survey response data is never shared with any other party either internally or externally – individual response data is and remains 100% confidential.
4. Our system now generates ongoing Analytics which demonstrate how effective you, the meeting attendees, see meetings to have been over time. This is trending OME (Overall Meeting Effectiveness) for your User Group e.g. “Sales Dept”, “Finance Dept”, “Marketing” etc. You will quickly see whether Overall Meeting Effectiveness (OME) is seen to be rising or falling over time and how your User Group compares to that of other User Groups of which you are also a member.

If your Overall Meeting Effectiveness (OME) is seen to be below target or below that of other internal User Groups then you may have a productivity issue surrounding meetings but you now have, for the first time, firm quantitative data to demonstrate that a clear productivity issue exists and steps can now be taken to resolve the highlighted Performance Factors, these being the specific factors that may be causing meetings to be less effective than desired. Performance Factors may be, for example, that meetings are too often seen to be too long, attended by the wrong people, have no clear objectives or agenda or that those objectives are not adhered to.

As frustrated employees who suffer too much time spent in too many lengthy and often ineffective meetings you now have the data to demonstrate the defined nature of the problem. With this data you can engage with colleagues in order to address the specific problem Performance Factors and in doing so you will start to see Overall Meeting Effectiveness rise over time.

Fewer, shorter and more effective meetings = improved productivity and enhanced employee satisfaction and engagement. Ineffective meetings are not a necessary evil . Sign up for FREE and collaborate with colleagues to start to save time in fewer, shorter and more effective meetings.

See http://ShorterBetterMeetings.com
Make Meetings Meaningful.