Blue Green Analytics vs Maralytics

Visually map website behavior—from visit to conversion.

Blue Green Analytics is an easy-to-use customer journey mapping tool that helps you understand your visitors’ web journeys, identify drop-off points in your experiences, and pinpoint where improvements can be made to maximize conversion.

How it works:
- Deploy the Blue Green Analytics script on your website.
- Blue Green Analytics will gather visitor and web behavior data.
- Simply, select a starting-point (let’s say your homepage) and an end-point (how about a thank you page) and Blue Green Analytics will instantly (and visually!) display all the paths visitors took in between the two points, where they dropped-off, and which pages are the weak points in your funnel!

About us:
We are a small, dedicated team, passionate about improving the web analytics experience. Tired of being confused and disappointed by GA’s behavior flows and overall experience? So were we. That’s why we worked tirelessly to produce this: an intuitive visual-first analytics tool.

Location: Cambridge, United States

Maralytics helps business owners make sure that every dollar they spend on advertising generates more revenue for the business.

Maralytics is a cloud-based marketing analytics solution that helps you get the most out of your marketing efforts.

It will assist you in launching smarter and more effective marketing campaigns that are based on actual data, thereby eliminating the need for any guesswork.

This enables you to focus on spending only on what works and what succeeds, eventually leading you to increase your return on investment.

Improve all your marketing campaigns by getting actual ROI results and get these benefits:

Successful Strategies – Launch smarter and more effective marketing campaigns
Accurate Data – Sales from any marketing campaign are directly imported to the platform
Improved ROI – Focus on spending marketing dollars only on what works and what succeeds
Profitable Marketing Dollar Spend – more customers and sales for the same or less investment

Features:

• Profit per campaign – view profitability of every campaign by automatically calculating sales and costs
• Sales revenue per campaign – view all sales results that are imported directly from one of our integrated partners and linked to a marketing campaign
• Customer acquisition per campaign - view all customer visit results that are imported directly from one of our integrated partners and linked to a marketing campaign
• Costs per campaign – view all costs accrued that are linked to a marketing campaign
• Customized date reports – all reports can be viewed as daily, weekly, monthly, yearly or a date range of your choice
• Customized comparison reports – all reports can be viewed by type of media used or offer of the campaign, and can do individual or multiple comparisons
• Multiple types of campaigns – all digital, online and offline marketing activity can be tracked and measured

You can upload your own results or use one of integrated partners:
• Kounta POS
• Vend POS
• Square POS
• Xero Accounting software

Capture all data accurately and exactly. The program shows you all of your sales, profit and customer results. These are the only results that really matter in business, as they are directly linked to your cashflow and business performance.

When you have this information, you can make decisions much easier; get more customers and sales, for the same or reduced investment.

We are currently open to the beta community to road test our software before our official launch, and with extended free trial periods and lifetime discounts on subscriptions.

Location: Brisbane, Australia