Animated Lure vs Ethos

Animated Lure is a robotic, self-propelling fishing lure that is electronically programmed to swim like a real fish.

Animated Lure is the state of the art robotic fishing lure that actually swims like a real fish. Sure, there are lures that shake and vibrate—but cellphones can do that, too. They’re nothing special. Fishing bait deserves something more sophisticated - something geared specifically towards the art of fishing. With Animated Lure, our aim is to create a truly lifelike fishing lure at an affordable price, enabling us to bring fishing to life.

Ethos helps every investor become an impact investor, with tools to manage their money AND the impact of their money on the issues they care about.

Ethos is a tool for individuals to manage their money AND the impact of their money on the issues they care about. We help every investor become an impact investor.

Ethos lets individuals link all of their accounts and see all of their money in one place, then pick the issues they care about (such as climate change, gender equality, innovation, or 40+ other issues) and invest for both financial well-being and impact on those issues.

Everyone on Ethos gets institutional investor-grade impact ratings backed by millions of data points from companies, governments and independent third parties. We believe everyone should be able to join the impact investing revolution.

Location: Minneapolis, United States