Apex Scoring System vs Latana

APEX Scoring System is a brand tracking and marketing reporting software that scores audience engagement, builds better relationships, and grows organizational success - ask your audience the standard

APEX is focused on improving brand loyalty for clients to transform engagement to become audience-focused for long-lasting connections. Our scoring system is based on 16 specific metrics that define the way people feel and what they believe, tied to actual business performance. APEX’s proprietary data computes to give your brand a score, providing an overall view of performance that your team and the wider organization can rally behind. APEX isn’t simply a marketing tool, It’s an organizational investment that leads to better audience experiences by encouraging messaging, operations, service, and product development to align closely with your audience’s pressing desires.

Location: Toronto, Canada

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany