Latana vs Memgraph

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Build modern, graph-based applications on top of your streaming data in minutes.

Memgraph is a streaming graph application platform that helps you wrangle your streaming data, build sophisticated models that you can query in real-time, and develop applications you never thought possible in days, not months.

Memgraph directly connects to your streaming infrastructure, so you and your team don’t spend countless hours building and maintaining complex data pipelines. You can ingest data from sources like Kafka, SQL, or plain CSV files. Memgraph provides a standard interface to query your data with Cypher, a widely-used and declarative query language that is easy to write, understand and optimize for performance. This is achieved by using the property graph data model, which stores data in terms of objects, their attributes, and the relationships that connect them. This is a natural and effective way to model many real-world problems without relying on complex SQL schemas.

Memgraph is implemented in C/C++ and leverages an in-memory first architecture to ensure that you’re getting the best possible performance consistently and without surprises. It’s also ACID-compliant and highly available.

Location: London, UK