Latana vs Myndset

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Design unique product or business ideas easily in 30 mins.

Myndset is a card game and step-by-step method based on the process of design thinking, guiding the user through the process of ideation. Our goal is to empower everyone to solve anything by applying a simple method and create valuable products and ideas.

The game consists of 5 decks. Starting with the selection of a challenge, briefing, or goal, the user should draw random or specific cards from each of the decks that correspond to the tools or mediums that will be used to create an idea. Each card represents a topic along with an icon and some keywords. They are designed to stimulate creative thinking, challenge the user to find alternative solutions, design behavior and help them present their fresh ideas.

Myndset is your key to emotional design thinking. We give you the power to create value-based ideas in 30 minutes or less.

Location: Munich, Germany