Latana vs Natero

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Natero helps Customer Success Managers prevent churn, increase account expansion, and manage more customers with less effort.

Natero was founded on the premise that modern SaaS businesses need actionable data in the hands of Customer Success professionals.

Natero is the only Customer Success solution to combine predictive analytics, customer intelligence, and workflow management in a unified platform. This uniquely data-driven approach enables B2B software providers to proactively manage Customer Success and maximize customer lifetime value.

We built Natero because we believe that Customer Success teams should spend their time focused on the customer, not on the technology required to do so.