Latana vs Podmask

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Turn your audio podcasts into interactive multimedia presentations with the full power of HTML5.

Add a visual mask to audio podcasts. Visual mask consists of html pages that are loaded at specified time points during the podcast.
If the podcaster says boo, a ghost can pop up at the exact same time. Since the web mask pages are live, all HTML5 capabilities are available to
your podcast - shopping carts, in depth details, even web searches - directly from your podcast. Video (from Youtube) is automatically
muted so that your podcast acts as a voice over to the video.