Latana vs Range

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Range develops coordination tools that help you stay in sync and feel like a team, so you can do your best work together.

Range helps teams know what’s happening, stay in sync, and actually feel like a team. It’s thoughtfully designed software that helps teams share daily check-ins, track goals, and run better meetings so you can do your best work together. Range is the best way to run a virtual stand-up for your team, to keep OKRs top of mind, and run more productive and inclusive meetings.

With Range, you can align high-level goals with what’s happening on the ground, so that everyone has insight into how projects are progressing. Set quarterly goals, review them in weekly meetings, and log work with quick daily check-ins.

Everything is easier in Range because it works with the tools you already use. Your tasks, documents, and code changes are already in Range, so you don’t have to enter data twice.

Location: San Francisco, United States