Latana vs Rational BI

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Modern Business Intelligence, analytics and data science

Rational BI provides effortless analytics, data science and business intelligence in a modern analytical platform that connects to all your databases, data files and cloud drives including your AWS and Azure data sources.

Explore and visualize data in a lightning fast interface.

Build real-time notebook-style reports directly in your web browser with JavaScript and SQL with direct and live connections to all your data.

Filter and query data at light-speed with a full SQL database embedded in the client without network latencies.

Schedule reports and notebooks for automatic delivery to everyone in your organization. Enterprise features like Single Sign-On and strict SLAs make Rational BI a perfect fit for organizations of all sizes.

Rational BI delivers deep analytics, reporting, dashboards and a full Business Intelligence stack in a single modern platform.

Location: Stockholm, Sweden