Latana vs Recast

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Tune in to radio's playlist

Radio stations have mastered music curation to build the perfect playlists - understanding how to get the right mix of familiar and new, genre and adventurous, and exactly what their audience will want to listen to - but radio as a music experience is full of inconvenience and interruptions - there are ads and presenters, endless repeats of the same tracks, no way to skip them, no way to do anything when you discover one actually you love, and if you happen to be not be listening when it plays, well, that’s it.

Recast aims to bring radio and music streaming together to build the best of both worlds. We take those playlists of radio stations, from all over the world, and then let you listen to them as you would any other streaming music service.

Recast is now available for iPhone (https://itunes.apple.com/us/app/recast-tune-in-to-radios-playlist/id974638569)