Latana vs SimpleSteps

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Eat better, one small step at a time.

SimpleSteps is a mobile app that helps you eat better, one small step at a time. No diets, no counting calories. Just simple changes that fit your life.

You start by building one habit tailored to your unique lifestyle. Get a daily reminder and check in with one click. It feels like a game-- make progress to unlock new habits, and team up with friends to stay accountable!

Our mission: help America eat healthier and more sustainably.