AdTriba vs Martini Tag Insights

Simple Cross-Channel Marketing Management

AdTriba is the simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance, without having to resort to antiquated Last-Click and other static attribution models. It tracks all-digital campaign touches, from a holistic and cross-channel perspective. With this tracking data and through advanced machine learning algorithms the actual performance of each channel and campaign is calculated. This data-driven attribution allows for cross-channel optimization of marketing ROI.

Easily tag your content using AI, then analyse the subject matter that is of most interest to your users.

Martini Tag Insights helps you write and brief better content subject matter in two steps:

1. AUTOMATICALLY TAG YOUR CONTENT
Using natural language processing, Martini Tag Insights will scan through your post title and content and then suggest tags based around the subject matter. In particular, it will focus on people, companies, organisations and things, as well as the general theme of the content.

You’ll then be able to either accept the tag suggestions or edit them to make them perfect.

Now, every time a user visits your tagged blog post, Martini Tag Insights will record a visit to content with those tags.

2. ANALYSE YOUR CONTENT
As tags represent subject matter and things that your content is about, data from hits to each individual tag will then be analysed and will then show you what individual tags are the most popular amongst your readers.

From the Martini Tag Insights menu, you’ll be able to access your analytics to see what tags are more popular on your site and how often they receive traffic.

Then, once you apply filtering to your data, you’ll be able to see content opportunities within your data, like what tagged content work well together, what hasn’t worked well together, what tagged content is currently.

Location: London, United Kingdom