11 Tips For SaaS Startup Marketing

software as a service startup marketing plan

The SaaS startups industry has a projected growth rate of 19.5% annually. Although the market for such is also projected to grow fast, it also goes without saying that competition in this industry is stiff and relatively fast-paced. It gets even harder to convince people to go past the free trial stage of your product … Read more

Mobile Marketing as a Lead Generation Channel for SaaS Platforms

Saas Lead Generation

Mobile marketing has been on the rise for quite some time now. As people gradually shift away from computers to mobile devices, mobile marketing’s role in lead generation grows ever-important. An important component of every successful business is lead generation. It helps the business grow by increasing revenues and forming partnerships along the way. Mobile … Read more