Ultimate Startup Marketing Checklist for 2020

startup marketing checklist

For entrepreneurs who are experiencing their startup grow and change each day, knowing how to harness your company’s growth and market your newly-founded brand in the most efficient way possible can seem like a large undertaking. When you begin researching marketing methodologies, it can feel like information overload and may turn up strategies that seem … Read more Ultimate Startup Marketing Checklist for 2020

Startuplister vs Promotehour: How to Easily Promote Your Startup?

Promoting your startup is essential after you have developed your product, in order to find new customers and new leads. There are tons of methods to promote and market your startup. One of the ways to promote your startup is to submit your startup to various directories and blogs.

In order to decrease the effort you have to spend on submitting your project to directories and blogs, there are now projects doing the legwork for you. Using those services seems to be the easiest way to promote your startup. Of course, in exchange for a little money.

Two prominent ones are Startuplister and Promotehour. Both services seems to be valid and working. They both have nice designs and, most importantly, they both help you get submitted to dozens of places.

Startuplister Review

Startuplister offers 2 plans; basic and pro. Basic plan is priced at $99 and Pro plan is priced at $299.

Startuplister

With Basic plan, your startup gets to be submitted to 40+ startup directories (free to submit directories), press outlets and blogs. In addition to that, your startup is shared on their social networks 10 times over 2 months to around 10,000 followers.

With Pro plan, your startup is submitted to 80+ startup directories including premium ones, press outlets and blogs. Additionally,your startup is shared on their social networks 20 times over 4 months to around 10K followers.

Both plans also include free listing on Startuplister and promotion on their newsletter to around 3K subscribers.

Promotehour Review

Promotehour also offers 2 plans; Submissions and Growth.

Promotehour

Submissions plan costs $99 and your startup is submitted to 50 startup communities within 3 days.

Promotehour's Growth plan, in addition to the submissions, provides a review on Startupguys.net and 3 tweets to 40K followers. Additionally, it includes you in newsletters with a total of 7K subscribers in problemSolved, Startupguys and Launchlister. This plan costs you $119.

Which one to use? Startuplister vs Promotehour

They both seem to be close to each other in terms of offerings.

Promotehour seems to be a little bit more affordable than Startuplister in terms of submission price but if you are willing to spend more, Startuplister's Pro plan seems to be the better choice as it also submits to some premium places.

So, it all depends on your budget and, to be honest, it is a little hard to choose one over the other. However, they both can help you save some time and get a good amount of exposure and traffic to your startup. What do you think?

Please share your experience with either of them or any similiar service with us in the comment section. We would very love to hear it.

UPDATE: Of course, Startuplister and Promotehour projects are evolving and getting better in terms of number of startup directories, blogs and pricing. You should check their website for more up to date information.

PS: Don't forget to submit your startup to Startup Buffer 🙂

10 Simple Ways You Can Make Your Startup Marketing Plan Great

startup marketing plan - blogging

You definitely need a different startup marketing plan. The world has changed a bit. There are new businesses lined up with increased competition everywhere. The businesses need to be different as well as unique. However, the stress is upon the startup’s marketing plan.

The world will know your startup through your marketing and advertisement. The marketing plans are the earliest things to be concerned about your business. Even before your startup technical development plan.

You need to publish your work, advertise your products and promote your business. The business you are doing will for a particular type of users and consumers, so how they will get the idea that you exist. Your existence needs to be published, make available to ideas that has not been done before.

Here are 10 simple but effective ways that can help you make your startup marketing plan:

10. Position Yourself

Screen Shot 2016-08-27 at 10.39.27

Where do you actually exist? Your need proper strategic positioning of your business. There are various theories that have been used for positioning strategies. A startup business is positioned when it has to take actions for the startup marketing plans. The business must be launched properly telling the world that you exist. You must launch your products while targeting for proper customers. Your target market has to be considered first before you decide your next step.

Customers and Users

The startup marketing plans usually depend on the positioning exercise that makes your product and services to be considered in the best category. Who are your customers and what will be their privileges? You must know that who will buy your product. Why they buy them from you? This helps you to plan your startup marketing well.

9. Develop Your Brand

startup marketing plan - develop your brand

You need to develop your brand. A brand is everything these days. Your name, our logo, your aims, motifs and particular trademarks will help you able to become one of a different kind. A brand development is the most important need of a startup marketing plan.

Think out of the box

As a result, it will stand out of other products in the similar market and business. You must start your business like you are already a billionaire. Do not think small, thinking big will make you big one day ultimately. Your branding will be done for once; there will be no coming back or regretting later.

8. Be Available Online and Everywhere

startup marketing plan - online availability

When you are starting a brand, you must be available online and be eveywhere. In these years, when the world demands everything on the internet, you must not let go of yourself without being present on the Internet.

Plan

First of all, you are deciding for a startup marketing plan that you cannot just let go the Internet. You have to give information about your business, and your brand on the Internet as in this digital world. The targeted customers or your business users will find you on the Internet first. If you are available, it’s good. Otherwise, your market will probably suffer miserable and be affected negatively.

7. Blog for Your Startup (Tips)

startup marketing plan - blogging

When you are available online, you need to know about the rules of the Internet. However, the Internet is not as friendly place as you think it is.

You need to be more active than other businesses to advertise yourself. This can be done by proper blogging about your products and business services. This helps you gain better and retained users.

When you are blogging, you should not directly try to sell yourself but educate your future customers. Because, to be honest, nobody is actually interested in your boring product, they want information that can help them or solve their problems.

Teach your customers not sell them!

People usually block the marketing content, they want to learn not buy your product. This is actually the idea behind content marketing, don't forget to read our other article about content marketing for startups.

6. Do Digital Public Relations

Most of all when you are present on the web, social media can be your thing. Try promoting yourself on the Internet, as the social networking websites are so active in these years. You can also be doing public relations on those social networks and always be in touch with your customers.

Some of the social media mediums you should definitely be are Twitter, Facebook and depending on your audience Pinterest and Snapchat.

5. B2B or B2C Marketing

startup marketing plan - b2b/b2c marketing

The digital marketing is the top most priority when you are deciding on startup marketing plan. Since the world is doing business all over the Internet. The business to business communities and business to customer communities are making it easier to communicate with your target customers. You should find the communities and places where your customers are depending on your target marketing; it could be B2B or B2C. Go find them.

Guerrilla Marketing

The guerrilla marketing has replaced the traditional marketing plans. The added humor in the marketing as well as the most creative viral ads could let you begin your business on steroid even without not much budget.

4. Link Building / Search Engine Optimization

startup marketing plan - search engine optimization

The Search Engine Optimization (SEO) and link building concept is very important for your startup to be found on search engines. SEO and link building should not be considered as a short term goal rather it should be a long term and ongoing process for your startup. You cannot rank in the first place overnight.

Your SEO efforts can help your startup to be more available and advertised on the Internet through various means. Don't neglect it and always keep on your SEO efforts.

3. Start Online Advertising

startup marketing plan - online advertisingIf you have a budget, even with a small one, you can kick start your marketing with online advertising. Especially, with Facebook advertising you can target your specific customer groups depending on age, place, job, interests and anything that Facebook is collecting from users as data.

Even after your start, you can always consider using advertising to get more customers. Especially, if you reach the product/market fit, advertisement could be your thing to sky rocket your customer base.

2. Always Stay On Top

startup marketing plan - competition

You need to play more tactfully, through an online presence. Furthermore, you need to do more research because you need to consider yourself on top. You must capture the mind of the user and your targeted customer. Probably the agenda is the need of constant presence.

You should also consider keep an eye on your competition as well. This could handy both for keeping ahead and learning from what they are doing.

1. Launch Your Startup

startup marketing plan - launch your startup

As a result, you have made your startup marketing plan. You will constantly be working now. Therefore, launching yourself completely make you and your business get into complex times. The startup marketing plan will be followed by other latest marketing plans for your startup because you have to stick to your strategies when the business started.

Don't forget to keep your keep your startup marketing plan live and updated.