In the early stages of founding a startup there’s a whole ton of stuff that you need to think about. It can be easy to get way laid by minor concerns and you might begin to loose focus on the bigger objectives. Yes a nice looking logo is important. But when you are starting from zero and no one knows who you are, what you stand for or promise to deliver/produce it matters little.
When you’re building a startup, it is important to choose what to focus on first. It’s all about big ideas and small budgets. You shouldn’t bother with stuff like hierarchies or armchairs. It’s a startup, not a corporation. It’s people with ideas, maybe just one person with an idea which needs to be realised.