Are you looking for different ways you can share your expertise with the world via your Word Press blogs? Also, are you looking for a broad audience that will be intrigued by your exciting content? Well, look no further, the solution lies in Marketing Emails and Newsletters.
Presently, it is essential to have an email list for your Word Press site. This is one way to ensure that you have ready traffic for your website that will eventually boost your revenue as a service providing site. Nevertheless, creating email newsletters manually is very tiresome and time-consuming. Luckily, Sendinblue is here to cater to your marketing needs. With Sendinblue, you will use the RSS Newsletter feature to notify your subscribers on new posts on your site. Also, this saves you the trouble of sending newsletters manually.
Using the RSS feature, you can schedule your email campaigns and choose to send multiple emails daily, weekly, and monthly. In this post, we shall take you on a one on one guide on how to automate RSS newsletters using Sendinblue.
What is RSS?
Before jumping into steps, let’s first understand the meaning of RSS and what it does.
RSS ( Rich Site Summary) is an online web feed that functions by sending notifications to subscribers about the latest blog post and the news shared on different websites. RSS consists of files well known as XML, which can be easily interpreted by the computer.
Application of RSS in email integration
Email integration RSS functions by automatically sending notifications to subscribers either daily, weekly, or monthly. The given email integrations allow you to add diverse fields to your posts for your subscribers to follow through easier.
Importance of RSS to Email integration
For the success of any online business, email marketing is ideal. With RSS to email integration, there are a number of upsides the website owners can enjoy. For instance, users will always get notifications when you have new content out. They will also have an easy time accessing your site, and they won’t have to remember the name of the site every time they want to visit it. At the same time, your website visitors can recommend the website to their friends, increasing your audience. Finally, RSS to Email automation keeps traffic flowing continuously to your site while saving your time and resources.
Before we begin
First, you need the URL for your RSS feed. If you choose to add content from several feeds, you can use a feed aggregator like RSSUnify or even RSS Mix to add several feeds to one feed. To ensure the blog post is included in the RSS campaign, you have to publish them one hour before an RSS campaign is sent. Also, you need an RSS compatible template suitable for your RSS campaign design. If it’s your first time using the RSS Feeds, then you should make use of the Sendinblue RSS default template rather than creating a new one.
Steps on How to automate RSS newsletter using Sendinblue
You need to log into your Sendinblue account; if you don’t have one, you can create one to access the dashboard. Inside the dashboard, you will find features you can explore, for instance, Templates, statistics, email campaigns, and automation options.
Next, you have to click the plus sign”+” that is found at the top left corner. Then move to the integration tab here, you will find different options among them being the RSS Campaign option.
Click on the “RSS Campaign” and give a name to the integration.
This means that if a new user signs in to your website for the first time, you can come up with an integration name, like a Welcome email, or if you are going for the weekly updates, you can save as “This week’s blog posts”. After completing the name, click on “Create Integration Button.”
In this step, you will configure your RSS feed by inserting an RSS feed link. All you have to do is paste the RSS feed URL to the configuration window then click “Load RSS feed”. Note that a preview of the RSS feed will appear to help you clarify the data. After this click “Continue”.
If you are used to designing your email, then you can do it freely in this step, but if you are a newbie, you should opt for the Sendinblue default templates. However, designing is simple and easy with drag and drop features.
If you choose to go for different templates, the template, the email window, will be highly effective in this step. When you are done, click the “Confirm Email template” to select the given model.
In this step, you will set up the campaign details; this includes the campaign name and many others. Here is also where you make your information dynamic by exploring tags like (feed.PUBDATE).
After setting up the whole newsletter template, and it’s ready to send out, select a list of recipients. Here you have to choose a list from the drop-down all depending on the type of email you are sending out. Then click “Continue.”
Note: Ensure you test the RSS campaign integration before sending it to your actual recipients.
For weekly campaigns, you have to select the specific day and time of the week or month. You can vary the setting and observer the different statistics right on your dashboard. Also, you have the choice to send the newsletters automatically or manually.
After following through the previous steps, remember to save and activate the RSS campaign. You can view your campaign reports at any time right from the Campaigns > Email Section.
Starting with the free account is the best way to experiment with the RSS features in Sendinblue. Once you are satisfied with the results, you can settle for the $25 per month subscription that offers 40,000 emails per month or a more significant offer for a broader audience.
In the modern marketing world, Email marketing is the best solution to increasing your audience; it’s mandatory for any business plan. Transform your newsletter sharing with the RSS Feeds provided by Sendinblue and increase your audience rapidly.