5 Trends That Will Shape HR In 2020 – Guest Poster Published Somewhere Else

human resources trends

When we think of trends, we may think of clothing and hairstyles, but trends can happen anywhere at any time. In fact, trends are also incredibly prevalent in business. New technologies or ideologies come around and can really shake up the business world. These trends often aim to make things easier or more affordable for … Read more

Common Beginner Mistakes in Content Marketing

Ignoring SEO

Quick fact: Interesting content is one of the top reasons people follow brands on social media platforms. Did you know that? In fact six out of ten Twitter and Facebook users are more likely to recommend a social media account or blog they follow to their friends and family. The only reason for this is … Read more

Ultimate Startup Marketing Checklist for 2020

startup marketing checklist

For entrepreneurs who are experiencing their startup grow and change each day, knowing how to harness your company’s growth and market your newly-founded brand in the most efficient way possible can seem like a large undertaking. When you begin researching marketing methodologies for your new business, it can feel like information overload and may turn … Read more

Reasons Why 2020 Will Be the Year of SEO [How to Leverage SEO]

Summary As the new technological inventions come up, the parameters of SEO strategy change. With innovative mobile phones and interactive sound platforms coming up, Voice search is going to dominate the 2020 search scenario. To stay on the top of your game, the latest SEO strategies like optimizing content for voice search, mobile-friendly websites, the … Read more

Where are the best startup events in London?

london startup events

In recent years a buzzing tech community has developed throughout the eastern area of the city and beyond. It is now rated as one of the top places in the world to base your startup in terms of support and funding. The main focus of London’s startup scene, in media coverage at least, has been … Read more

7 Ways to Finance Your Startup

You have cleared the first step: you have a great idea. Now you just need to find a lot of money to get it moving and you’ll be on your way to fame and fortune. However, banks have been traditionally reluctant to give loans to startups. Like everybody else, they know that 90% of them … Read more

Mobile Marketing as a Lead Generation Channel for SaaS Platforms

Saas Lead Generation

Mobile marketing has been on the rise for quite some time now. As people gradually shift away from computers to mobile devices, mobile marketing’s role in lead generation grows ever-important. An important component of every successful business is lead generation. It helps the business grow by increasing revenues and forming partnerships along the way. Mobile … Read more

Here’s How to Turn Startup Website into a Lead Generating Machine

Lead Generation for Startups

If you run a startup, there’s an incredible amount of obstacles lying in your way to success. Primarily, startups struggle with the lack of funds, acquiring new customers, getting the right product-market fit, outsmarting their competitors and many other woes. The core of growing a startup is customers, or in other words, getting new leads. … Read more

A Beginner’s Guide to Content Marketing for Startups: 25 Tips for Success

Content marketing. It’s a buzzword that’s been around for a few years now, and it doesn’t seem to be going away anytime soon. But what exactly is content marketing? Well, here’s a definition from the Content Marketing Institute: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and … Read more

Bootstrap your Startup – Simple Tips on How to Bootstrap your Startup

How to Bootstrap Your Startup

When bootstrapping a startup it is easy to get overwhelmed by thoughts of the kit you might need. It would be great to go out and buy a top of the range laptop or desktop with all the latest software pre-installed but this can be a potential waste of time and budget. Cash flow can be tight to non-existent and so the last thing you want to do is invest capital in the wrong places. So keeping costs to a minimum in the IT department can be essential when first starting out. In the post, we are going to give some essential tips on how to bootstrap your startup.

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